Fashion capital wakes up after hibernation: Guangzhou clothing industry restarts breakthrough

“Fashion capital” wakes up after hibernation: Guangzhou clothing industry restarts breakthrough
Two days after the Wanjia apparel market reopened, a large number of merchants reopened. After a wait of more than a month in the sauna and night net Lu Yifu, Jiangxi people Zhou Hong decided to give up continuing to operate the small workshop, thus ending her clothing business in Guangzhou for more than 20 years.”I can’t wait for the staff to return, and I don’t know when to resume work. I don’t want to pay rent to the landlord.”Zhou Hong’s factory is located in Houjiao Village, Haizhu District, Guangzhou, which is only seven or eight kilometers away from the Zhongda Textile Business District. It is one of the footholds of Hubei garment workers.Although it is only a small and micro enterprise that employs two or three employees, similar garment factories are widely distributed in the Zhongda Textile Business District and the surrounding Baiyun District. They form a “front store and back factory” relationship with Liuhua, Shahe and Shisanhang.Establish the ecology of the largest clothing circle in South China.The Zhongda textile business district has been shut down for more than a month, and the butterfly effect on the apparel downstream industrial chain has already appeared.Xiangguo, the person in charge of the mushroom street women’s supply chain, told reporters that affected by the epidemic, merchants have already prepared the demand for new spring clothing, and coupled with the change in the spring sales cycle, resulting in a backlog in the wholesale market.On March 25, at the Guangdong Provincial Epidemic Prevention and Control Press Conference, Bu Xiaoqiang, president of the Guangdong Apparel Industry Association, analyzed that the impact of the epidemic on the industry may continue until 8 months, and the pressure on corporate liquidity and expenses is very great.In the end, so far, the number of open shops in the key textile and apparel market in Guangdong Province has exceeded 60%, but the number of purchasers has fallen, the circulation of goods is not good, and a series of problems such as tight liquidity can still recover the market.He said that after the epidemic, the Guangdong Apparel Industry Association will plan and organize offline consumer promotion actions in accordance with the needs of apparel companies, unite with various professional markets, and develop consumer promotion activities in industrial development.Other fashion landmarks have set up venues and are currently under active development.After resuming work, the apparel merchants are busy processing inventory.Sauna, night network Lu Yifu shot the industry chain rhythm disruption: the source of goods for inventory summer sales “can’t catch up” Houjiao Village is a village in the city of Haizhu District, relatively cheap rent has become an important reason for the location of small garment factories.Zhou Hong’s workshop has ten machines, cutting beds, hot beds and hot stoves. She thought that the low price of 3 million can be transferred quickly, but still no one is interested.According to the situation in previous years, after the Lantern Festival, it was the recruitment season reversed by the Zhongda textile business district. The boss of the garment factory did not hesitate to spend millions of dollars to recruit skilled craftsmen.In mid-March, major professional wholesale markets in Guangzhou have resumed work one after another, and the “Fashion Capital” is gradually waking up from a deep sleep.In the field of textile and apparel circulation, Guangzhou Zhongda Textile Industry Business District has a decisive part.After more than 30 years of development, it has become a world-renowned and the world’s leading gathering place for the world-class textile and apparel face accessories trading market.”National fabrics look at Guangdong, Guangdong fabrics look at the University” is by no means an empty talk.Only Zhongda Textile Business District, 59 professional markets and nearly 2.30,000 merchants participated, and there were too many direct employees.40,000 people, operating more than 100,000 kinds of clothing and accessories, and the annual transaction volume increased by more than 200 billion yuan.Clothing is one of the categories with the highest e-commerce penetration, but the Internet cannot replace the manufacturing process.A clothing designer told reporters that although the apparel market has undergone 20 years of e-commerce, the wholesale market of the Zhongda Textile Business District is still booming because the fabrics required for clothing must be physically contacted to determine the texture. This isThe Internet cannot replace the steps.At the end of January, 59 professional wholesale markets of the Zhongda Textile Business District were all open to the market. From March 9th, the Guangzhou Textile Trade Park was reopened for business, becoming the first market in the Zhongda Textile Business District to meet the resumption of the market.For more than a month, the downstream garment factories have been slow to obtain raw material supply, which has affected the recovery of the garment industry.Shahe is one of the three major clothing trading centers in Guangzhou. One of its most famous wholesale markets, Wanjia Clothing Wholesale Market, was officially reopened on March 17th. Many merchants in the market told reporters that since the factory has not been completely reworked,Most of the current supply comes from the pre-holiday inventory.Xiangguo, the person in charge of the mushroom street women’s supply chain, told reporters that in the early stage of the outbreak, a large number of merchants in the wholesale market prepared new clothes for this spring in advance, but affected by the outbreak, this part of the demand did not have enough time to release, plus springThe expected sales cycle has led to a backlog in the wholesale market.In essence, due to the lack of fabric supply and the unsatisfactory progress of the garment factory’s resuming of the new summer clothes, the merchants are also likely to miss the upcoming summer clothes sales.In the cloth market, there are accessories manufacturers supplying raw materials for masks.Sauna, night net Lu Yifu. As for the impact on the downstream industry chain, according to the findings of the Guangdong apparel industry in early March, there are 71.2% of the surveyed companies report that the current upstream and downstream enterprises in the industry chain are not synchronized, resulting in the supply of raw materials and accessories, and poor sales channels.”The epidemic really disrupted the rhythm and arrangement of the entire industry chain.”In an interview with reporters on March 22, Bu Xiaoqiang said that according to the restructuring of the apparel industry, March and April each year are the schedule for summer wear, and June and July will be transferred to the off-season sales season. The current passenger flow and logisticsRecovery is not ideal and will affect the company ‘s cash flow.Yang Dongwei, a fabric supplier, told reporters that the three months after the Spring Festival resumed in previous years was the most important month for merchants and above, because the turnover accounted for 35%, and the remaining nine months accounted for 65%. He has done this year.There will be potential preparations early this year.In Houjiao Village, Haizhu District, Hubei employees returned to Guangzhou to resume work. Sauna, night net Lu Yifu photographed Hubei migrant workers “late”, foreign trade orders were cut to worry that Shanxi Province is an important source of labor for the Zhongda textile business circle.According to public reports, under normal circumstances there were about 150,000 Lai Sui people here, of which about 5 were from Hubei.20,000 people.Their “late arrival”, to a certain extent, led to the unsatisfactory ideal of the actual local resumption of work.Xiang Guo told reporters that since most of the cooperative businesses are from Hubei, from the perspective of recent operations, the overall level of resumption of work in the Guangzhou clothing industry has not yet reached 10%.”A comparable data for the same period is that 60% of the original top 100 merchants on Mushroom Street all fell down, and even 20% of the merchants fell out of the top 100, but Jieyang City, Guangdong Province (Only 10 confirmed cases were affected by the epidemic, and the ranking of some merchants rose from the original Top 100 to more than 20.”Xiang Guo said.”At the Guangzhou City Epidemic Prevention and Control News Ventilation Conference (Special Session in Haizhu District) on March 12, Sun Wei, deputy head of the Haizhu District, introduced that there were the largest number of Hubei nationals in Zhonghaizhu District, Guangzhou, up to 19.20,000 people, after investigation and statistics, there are 17.40,000 Hubei people are still in Hubei.Recently, the cities in Hubei have unblocked one after another and let dawn dawn.Migrant workers from Hubei have started to leave the province one after another, and a small peak of return flow has recently formed. Data from Baidu map Huiyan shows that the trend of Hubei ‘s emigration has increased significantly after March 15. The top three destinations are Shenzhen, Dongguan andGuangzhou, together accounts for about 30% of the overall scale of Hubei emigration.According to the latest policy of Guangzhou on March 22, people with low-risk areas in Hubei who hold Hubei Health Code Green Code can come and return.However, the epidemic situation is pandemic in the world, and the foreign trade orders of the apparel industry are showing a “tide cut”. The current fragile supply and demand balance may be broken again.Bu Xiaoqiang said that at present, about 30% to 40% of orders in the apparel industry are foreign trade orders, and domestic orders are close to 60%. However, affected by the epidemic, foreign trade orders from Europe, America, the Middle East and other places have been canceled on a large scale.According to the data he possesses, about 80% of foreign trade orders that have been cancelled so far.The apparel industry used to be one of the important pillar industries in developing countries, but due to the reduction in foreign trade demand and the impact of foreign brands, the growth of the apparel industry has tended to be like this.According to data from the National Bureau of Statistics, in the annual apparel industry in 2019, enterprises above designated size gradually completed 244 apparel production.7.2 billion pieces, an annual increase of 3.28%; the accumulative retail sales of apparel commodities in units above the limit totaled 9,778.100 million US dollars, an annual increase of 2.6%; export of clothing and accessories 1513 gradually.700 million US dollars, down by 4 every year.08%.In the Wanjia clothing wholesale market, some merchants are preparing to broadcast live. Sauna, night net Lu Yifu photo of wholesale market resumption of live streaming with goods, “To restore the confidence of clothing merchants” reporter recently visited, in Wanjia and other clothing wholesale markets have successively resumed merchants, and the reinstatement is almost in stock, and the e-commerce platform is heavyThe live broadcast is also part of the resumption of work.According to data provided by Jingxi, a social networking e-commerce platform associated with Jingdong, Guangzhou merchants, with the support of live streaming and other traffic resources, have increased sales orders by 31 times, including 51 times.In fact, the business circle of Zhongda Textile Industry has been tired and gradual in terms of format, model, and supporting facilities. The industrial content of the business circle needs to be innovated urgently, and the overall transformation and upgrading is on the verge of completion.Recently, Guangzhou publicly solicited opinions on the “Three-year Action Plan for Guangzhou to Build a Fashion City” and issued the “Guangzhou Live Broadcasting E-commerce Development Action Plan (2020-2022)”. The former proposed that Guangzhou will cultivate 25 years in the next three years.Industry leading enterprises with an output value of more than 1 billion US dollars, nurture and build more than 3 national, provincial and municipal industrial design centers in the fashion industry, rather than predict that by 2022, Guangzhou will support 10 heads with demonstration leading roleLive broadcast institutions, training 10,000 people with goods.Under the impact of the epidemic, Guangzhou launched 15 measures in February to reduce the rent for 2 months for small, medium and micro enterprises and individual industrial and commercial households operated by offline physical stores across the city, which has now been included in the rent reduction 8.300 million yuan.According to reporters, the Khmer Cotton Fashion City, Chengda Fashion Plaza and Wanjia Clothing Wholesale Market all announced specific policies on rent reduction and exemption. In some markets, in addition to the two-month rent exemption, the rent from April to the second half of the year is still certainDiscount offer.”The entire Zhongda cloth market is composed of several 20 independent textile cities of different sizes, and the average rent of each merchant is about one or two or three hundred thousand per year. For this industry with an average gross profit of only 10% -15%,It is said that the two months of rent paid in vain and the grains are not collected have a great impact on the merchants.”Yang Dongwei said.However, in Bu Xiaoqiang’s view, on the surface, it is a rent problem, but in fact, even rent-free for one year, if there is no passenger flow, logistics and cash flow recovery, merchant sales can not be revitalized.”The factors currently affecting the apparel industry are mainly two aspects. First, the epidemic has affected passenger flow, and second, the crude oil price war in the international market directly affects the global financial and consumer markets.”He believes that the most important thing now is to restore the confidence of apparel merchants, followed by stimulating domestic apparel demand, and the method of pulling must have a grasping hand,” It is not to increase the production of factories, not to effectively stimulate domestic consumers to apparelDemand.”(Zhou Hong in the article, Yang Dongwei set a pseudonym) sauna, Ye Wang Lu Yifu editor Wang Jinyu school dealt with Chun Chun

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